Here, I've utilised Gestalt Theory's figure/ground phenomenon to subtly incorporate a 'wink' within the identity, thereby enhancing its memorability.
Additionally, I've experienced yet another example of serendipity in this endeavour.
It's important to know when to refrain from overworking the solution. Rather than adding layers of embellishment, it's more effective to allow the core idea behind the concept to shine. As Dieter Rams' 10th commandment states, "Good design is as little design as possible."
