In March 2024, NatWest Group announced its partnership with TeamGB for the Paris 2024 Olympic Games. As Digital Artwork Production Manager, it was my job to take the creative and amend/adapt it to a sprawling list of advertising deliverables.
This involved everything from super-massive 96-sheet DOOH (Digital Out of Home) sites spanning motorways to social media platform adverts on the small screens of wearable tech, all receiving the ‘Natwest x TeamGB’ treatment.
