Wolfson's annual report posed several creative challenges. Firstly, as a pioneering microprocessor designer, Wolfson's work is inherently complex and technical. Additionally, their business model revolves around selling chipsets to third parties, who must then integrate Wolfson's components into their own products – a process subject to varying timescales and setbacks.
This intricate business model results in a revenue stream that is complex and largely beyond Wolfson's control.
A significant aspect of my involvement in this project was to visually communicate these complexities in a manner understandable to the layperson.
This Annual Report exemplifies how I often collaborate with other agencies to deliver projects.
After developing the overall concept and design treatment, I passed the project to Wolfson's incumbent agency to populate the document with finalised content as it was generated.
