WPP (&NatWest)
Edinburgh/Hybrid
June 2023-Present
Ensure exceptional digital asset quality for NatWest, Royal Bank of Scotland, Ulster Bank, Coutts, and Holts by managing digital artwork production, employing Adobe XD, Adobe Illustrator, and Adobe Photoshop.
Spearhead print artwork initiatives using Adobe InDesign, enhancing brand cohesion and impact. Implement efficient hybrid work practices through the strategic utilisation of TeamWork and Egnyte platforms. Lead and inspire teams through exemplary leadership and mentorship, fostering a collaborative and high-performing work environment.
Demonstrated expertise in digital design and a strong leadership track record, poised to take on new challenges in the UX & Ul domain.
Formulated digital assets for NatWest/ Team GB Paris 2024 partnership touchpoints, including social media platforms and both above-the-line (ATL) and out-of-home (OOH) advertising. Identified and addressed bottlenecks to enhance productivity and efficiency, implementing best practices and driving optimisation efforts in alignment with organisational goals.
Maximised email campaign effectiveness by utilising Catalyst OTD and Stensul platforms, whilst integrating HR and line management responsibilities through HiBob/CultureAmp.
Delivered top-tier digital assets across various platforms such as social media, email, and out-of-home (OOH) advertising, leveraging technical expertise.
Stimulus Design
Edinburgh
April 2014—June 2023
Spearheaded breakthrough creative initiatives to enhance brand image, leading to a considerable increase in customer engagement. Delved into comprehensive market research to pinpoint lucrative design trends, paving the way for innovative ad campaigns. Crafted and presented impactful showcase to clients and shareholders, narrating projects' fruition, outcomes, and prospective steps. Managed own client portfolio while simultaneously undertaking freelance projects for esteemed studios and blue-chip clients. Provided in-house support to client marketing teams, contributing to the creation and execution of various digital and print projects. Mentored junior staff members while freelancing at studios, fostering skill development and contributing to team growth.
Independently designed and delivered Lonza Group's Annual and Sustainability Reports in Basel, Switzerland, for three consecutive years.
Collaborated with prestigious clients such as Accor Hotels, Radisson Hotel Group, Heineken, and CO-OP, delivering high quality digital and print assets.
Carried out consistent performance assessment, offering constructive critique and guidance to refine the team's skills and productivity.
Travelled extensively to Minneapolis, New York, London, Brussels, Barcelona, Budapest, and Switzerland, collaborating closely with client marketing teams to deliver diverse digital and print materials.
Supervised design output across various mediums by directing art direction initiatives and providing creative direction for print and digital design projects, overseeing print artwork.
Teviot Creative
Edinburgh
February 2012—April 2014
Crucial in setting up new teams and processes to service new client accounts, before handing over to other team leaders once the team was up and running.
Led integration of physical & digital touch points by leading print & digital design projects. Oversaw team operations, including goal setting, performance reviews, resource allocation, and annual leave administration.
Performed exhaustive research and analysis to spot design trends, enabling the formulation and execution of targeted design concepts.
Steered initiation and realisation of design strategies to visual appeal, resulting in boosted user engagement.
Drafted and conveyed persuasive presentations to clients and stakeholders, communicating design updates, outcomes, and suggestions.
Carried out regular performance reviews, offering constructive criticism and guidance to team members to enhance creative skills and performance.